Pasta is a beloved staple of American cuisine, cherished for its versatility, comfort, and endless possibilities for creative dishes. Whether it’s a simple spaghetti with marinara sauce or a complex lasagna layered with cheese and meat, pasta is a go-to meal in many households. But when it comes to buying pasta, which brands reign supreme in the U.S.? In this article, we’ll explore the most popular and bestselling pasta brands in the U.S., highlighting their unique qualities and why they have earned their place on grocery store shelves across the nation.
1. Barilla: The Classic Italian Choice
When it comes to pasta in the U.S., few names are as iconic as Barilla. Founded in Parma, Italy, in 1877, Barilla has established itself as one of the most recognized pasta brands globally. Known for its premium quality and wide variety of pasta shapes, Barilla has become the go-to choice for many American families.
Barilla’s pasta is crafted from high-quality durum wheat, which contributes to its perfect texture when cooked. It holds sauce beautifully, making it a favorite for classic Italian dishes like spaghetti with marinara or fettuccine Alfredo. In addition to traditional pasta, Barilla offers a range of specialty options, such as gluten-free and whole grain pasta, catering to a wide variety of dietary preferences.
Why It’s Popular: Barilla’s commitment to quality, variety, and consistency has earned it the top spot on many pasta lover’s lists. Whether you’re making a quick weeknight dinner or preparing a large family meal, Barilla’s wide range of pasta shapes ensures you’ll find the perfect match for any sauce.
2. De Cecco: A Premium Italian Delight
Another Italian pasta brand that has garnered a loyal following in the U.S. is De Cecco. Known for its high-end pasta, De Cecco prides itself on its traditional pasta-making methods. Their pasta is made using bronze dies, a technique that creates a rougher texture on the pasta’s surface, allowing sauces to cling better.
De Cecco pasta is made with 100% durum wheat semolina, ensuring a firm bite that holds up well even after extended cooking times. This makes De Cecco pasta a top choice for dishes that require longer cooking times, such as baked ziti or lasagna. The brand also offers organic and whole wheat pasta options, making it easy for consumers to choose a healthier alternative without sacrificing quality.
Why It’s Popular: De Cecco’s premium quality, combined with its commitment to traditional pasta-making techniques, has earned it a reputation for being one of the best brands available. Its smooth texture and ability to absorb flavors make it perfect for those who love crafting sophisticated pasta dishes at home.
3. Ronzoni: The Family-Friendly Option
Ronzoni is one of the most widely available pasta brands in the U.S. and has been a trusted name for over 100 years. Founded in 1915, Ronzoni has built a reputation for offering a wide range of affordable, high-quality pasta that caters to all types of pasta lovers.
Ronzoni offers everything from classic spaghetti and elbow macaroni to more unique shapes like wagon wheels and radiatori. The brand also provides gluten-free and organic pasta options, allowing families to find something that fits their dietary needs.
Why It’s Popular: Ronzoni’s reputation for affordability, reliability, and variety makes it a go-to for busy families. It’s easy to find in almost any grocery store, making it a convenient option for those looking for quality pasta without breaking the bank.
4. Trader Joe’s: The Cult Favorite
Trader Joe’s has carved out a niche for itself in the pasta world with its unique and affordable offerings. Known for its quirky yet high-quality products, Trader Joe’s has developed a loyal following, especially among shoppers who love the store’s mix of both conventional and artisanal items.
Trader Joe’s pasta selection includes both traditional and innovative pasta types, including colorful pasta, organic options, and even pasta made from chickpeas or lentils for a higher protein content. For fans of gourmet pasta, Trader Joe’s offers artisanal choices, such as pappardelle and orecchiette, often paired with complementary sauces and seasonings.
Why It’s Popular: The allure of Trader Joe’s pasta lies in its unique products, which combine affordability with a bit of gourmet flair. Whether you’re looking for a classic spaghetti or something more experimental, Trader Joe’s delivers delicious pasta options that cater to a wide variety of tastes.
5. Mueller’s: The Classic American Brand
One of the most well-known pasta brands in the U.S., Mueller’s has been a household name for generations. Founded in 1867, Mueller’s has become synonymous with American-made pasta. The brand offers a wide variety of pasta shapes, including some of the most popular varieties like spaghetti, penne, and rigatoni.
Mueller’s is known for its affordable pricing, making it a favorite among families and budget-conscious shoppers. The pasta is made with high-quality durum wheat, ensuring a good texture and flavor. While it may not have the same artisanal appeal as some of the more premium brands, Mueller’s is beloved for its consistency and reliable performance.
Why It’s Popular: Mueller’s is a classic American brand that many families have trusted for generations. Its affordable prices and dependable quality make it a popular choice for a wide range of pasta dishes.
6. Bertolli: From Olive Oil to Pasta
Bertolli, a brand best known for its olive oil, has expanded its reach to pasta and other Italian food products. Bertolli pasta is made with durum wheat semolina, and the brand is committed to crafting high-quality pasta with a smooth, consistent texture. Bertolli offers both traditional pasta varieties, such as spaghetti and fettuccine, as well as specialty options like gluten-free pasta.
Bertolli is well-known for its Italian-inspired sauces, which pair perfectly with their pasta. Their pasta is designed to hold up well under a variety of sauces, making it a great choice for a wide range of dishes.
Why It’s Popular: The combination of Bertolli’s pasta and sauces has made it a convenient and popular choice for home cooks. The brand’s dedication to quality ingredients and authentic Italian flavors has helped it maintain a loyal customer base.
7. Barilla Protein+ and Other Speciality Lines
Barilla’s “Protein+” line of pasta has become increasingly popular due to the growing demand for higher protein options. This unique line is made with a blend of wheat and legumes, giving it an elevated protein content without compromising on taste. This makes it a great option for those looking to increase their protein intake without resorting to meat-heavy dishes.
Barilla also offers a variety of gluten-free, whole wheat, and even organic pasta options, ensuring that consumers with dietary restrictions can enjoy the brand’s signature quality.
Why It’s Popular: As people look for healthier pasta options, Barilla’s Protein+ and other specialty lines meet the demand for high-quality, nutritious alternatives that don’t sacrifice taste or texture.
8. San Giorgio: A Hidden Gem
A lesser-known pasta brand, San Giorgio has a reputation for offering excellent quality at a reasonable price. With a wide variety of pasta shapes and sizes, San Giorgio provides options for both traditional Italian dishes and American favorites. The brand’s pasta is made from durum wheat semolina, ensuring a firm texture and rich flavor.
San Giorgio’s pasta is widely available in grocery stores, particularly in the Midwestern and Northeastern U.S. The brand’s pasta pairs well with a wide variety of sauces, and it’s often chosen for large family meals or gatherings.
Why It’s Popular: San Giorgio’s consistent quality, affordability, and broad availability make it a reliable choice for pasta lovers across the country.
Conclusion: America’s Favorite Pasta Brands
The U.S. pasta market is diverse, with many brands offering a range of products to suit every taste and preference. Whether you’re seeking a premium Italian brand like De Cecco, an affordable classic like Mueller’s, or a specialty option like Barilla Protein+, there’s a pasta out there for everyone. Each of these brands has made its mark in American kitchens for a reason: they provide delicious, high-quality pasta that makes meal preparation a breeze.
As pasta continues to be a beloved comfort food across the country, these top-selling brands will likely remain staples in American households, providing the base for countless meals that bring families and friends together around the table. So next time you’re at the grocery store, consider trying a new brand or sticking with an old favorite to elevate your next pasta dish!